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Charter&Dreams discusses digitalization in luxury with Emprendedores magazine and Lexus

The co-founder of Charter&Dreams, Judith Estrella, attended to discuss "The keys to digitalisation in the luxury sector"

On 25 October, Emprendedores magazine, in collaboration with Lexus, held a very special meeting which brought together different representatives from the luxury industry.

The co-founder of Charter&Dreams, Judith Estrella, attended to discuss "The keys to digitalisation in the luxury sector".

The event took place at Casa Carvajal in Madrid where different representatives of the luxury world met, such as Borja Zamacola, CEO of Aristocrazy; Susana Campuzano, CEO of Luxury Advises and director of the Luxury Management Programmes at IE Business School; Juan Rodero, CEO of Un mundo de Cruceros; Jorge García Magariños, CEO and founder of The Extreme Collection; Isabel Abdo, owner of Isabel Abdo Shoes; Enrique López Granados, CEO of Caledonian, and Paulo Ribeiro, CEO and owner of Plenia Travel. All of them participated in the debate together with Mar Pieltain, Director of Lexus Spain; Aurelio García, Brand Power & Communications Senior Manager Lexus Spain, and Alejandro Vesga, Director of Emprendedores magazine and CEO of Emprendedores SL.

The event was an opportunity to discuss digitalisation in luxury as well as "Truth and Credibility". As Judith Estrella pointed out, "the online world is much faster and the client demands speed. If they ask for a quote on a Friday, they can't wait until Monday to receive an answer. But they also want reliability".